Wine in a Box
Late last week, CNBC did a story on “In the Money” about wine in a box. I know what you’re thinking - Franzia! Well… doesn’t appear to be that way anymore. Seems that wine in a box is making a comeback for some higher end wines for a couple reasons. First, a box is easier for portability. If you’re going on a picnic, its easier to bring a compact box as opposed to a breakable bottle that has a strange shape. Also, the box preserves wine better once its open - or so they say. I’m not sure how that works, so take it with a grain of tannin. And probably the most important reason for the box is that it saves the consumer money. A box is cheaper to create, cheaper to ship, cheaper to store, and therefore, cheaper to buy. The real question is - is the wine just cheaper?